MEETING WITH STARS: XIAOXIAO CAO

There's no denying that Broadway is an extremely competitive field for dancers, often requiring dancers to train around the clock for years before they can start auditioning for Broadway shows. Cao Xiaoxiao, who came across the ocean from China, finally made it to Broadway in New York after going through untold hardships. Through her hard work and dedication, she is now the only Chinese ballet dancer to appear in iconic ballets such as The Phantom of the Opera.

Being in such an inspiring position has been rewarding for Xiaoxiao and has helped her build more confidence. Like her story, reminds us that JOVS herself was the first business to integrate hair removal and skincare and overcome several technical and design challenges. With a similar background, we wanted to know more about Xiaoxiao, and we recently had the opportunity to speak with her about how she got started and where she is headed.

Talking about her background as a dancer, Xiaoxiao said, "I am a professional ballet dancer from China, and ballet has been something I have been interested in since I was a child. I fell in love with dancing from the beginning, and I knew it was me since I was a child. The way you want to go."

Outside of ballet, she is also the designer and owner of the dance apparel line Xiaoxiao Designs. “I was also very interested in fashion and I grew up reading fashion magazines. When I wasn’t training in ballet, I would spend a lot of time reading them and sketching my own designs. When I was 18, when my I got my first taste of professional fashion design when some sketches were made by the fabricator!"

When we asked how she juggled her busy dance career with her fast-growing dance apparel business, Xiaoxiao said she was used to wearing multiple hats. Back in the summer of 2015, she founded another dancewear brand, Xiaoxiao Designs. She handles everything herself, from designing each shoe to testing it before it's sold. This passion and work ethic reminds us of our own dedication to craftsmanship, fine engineering and our purpose to make everyday life better.  

It is this shared appreciation of design and attention to detail that brings JOVS and Xiaoxiao Cao together. We were drawn to her story and versatility, and she was drawn to our innovative designs and high quality.

“I was amazed by the JOVS product, the stylish design combined with the colour, as a fashion designer it really impressed me. I love the emerald, it has a beautiful golden champagne finish. I've never seen a beauty device like this before. I can see why it won the Red Dot Design Award!"

Committing to a particular path is never easy. Everyone has a secret that motivates them to keep going. "Aside from just continuing to practice, my secret is confidence, which doesn't just mean confidence in how you perform. It's also important to have confidence in how you look because after all we're performing. When I'm on stage, I want to feel It's beautiful, and having clear, smooth skin is a big part of that."

This is what JOVS believes in. We are passionate about boosting people's confidence by giving them the smooth skin of their dreams. But how does the JOVS Venus Pro help Xiaoxiao in real life?

"I was very impressed with the quality of the results and the fact that I was able to use it on larger areas like my legs. Having tried it, I can say that other hair removal methods simply cannot match. I have not experienced any hair loss due to shaving, creams or Skin irritation or ingrown hairs from waxing. Plus, it has different settings so I can customize it for whatever area I'm concerned about. What's more, it's beautifully designed, the perfect beauty and tech combine."

JOVS' vision is to empower women and men and inspire them to look and feel. We are committed to innovating and making things better, and to provide truly smart beauty solutions that transcend the boundaries of personal care by combining the latest technology with skincare. Ultimately, our goal is to empower people to step out of their comfort zone like a smile.