About US

A Global High-End
Personal Care Brand

JOVS is an innovative global personal care brand that was developed with a purpose of offering domestic and personal smart beauty devices to beauty lovers at all ages worldwide.

Beauty Meets Tech

Our research is helping to shape the future by exploring how advances in science and technology can create impactful innovations, especially when combining forces with top global academic and industrial partners.

Since our first hair removal product launched, JOVS has become a trusted name in the personal care market. Our products and technologies enhance the natural processes of the body, helping you achieve long-lasting results.

Our R&D Team conducts clinical experiments on photo-rejuvenation. Through those experiments, they discovered wavebands of energy and pulsed light that can efficiently remove hair without damaging the skin.

Improving Well-Being

At JOVS, we are always striving to be better each and every day, and our customers are the top priority in everything we do. We listen carefully to deeply understand their needs, and in turn, this allows us to develop the advanced personal care products that people crave.

Everyone at JOVS shares our core belief: Commitment to innovation. Commitment to changing things for the better. Commitment to kindness and decency. We're growing rapidly and it's all about creating products and technologies that bring a better personal care experience to our customers.

Together, We Make LifeBetter.


To reach past the boundaries of personal care by combining state-of-the art technology with skin care to provide intelligent beauty solutions that are safe and easy to use at home.


To empower and inspire men and women to look and feel their best.

[What We Do]

It all began in 2018 when our founder Jack noticed what many of IPL hair removal devices on the market were lacking. Some of them caused pain and damage to the skin, some were heavy and bulky, and others didn't deliver lasting results. Taking consumers' needs into consideration and catering to them was our first priority; we made a pledge to challenge the status quo.

With our own team of industry experts based right here at JOVS, we dedicated 100% of our time and resources to researching, designing, clinical testing, engineering, and manufacturing our first product which hit the market with immediate positive feedbacks. With market- leading quality and advanced features, our product combines fashion sense with cutting edge personal care technology.

In 2019, we launched our very first VenusPro HIPL at home hair removal device. VenusPro was the first device of its kind to combine sophisticated hair removal and skin care technology with a sleek ergonomic design. VenusPro offered a best -in- class hair removal experience that could be done right at home. The product took off like wildfire and within months, it became one of the top- selling IPL hair removal devices in Europe, North America, Korea and Japan.. To take the industry by storm, our device was the first hair remover to win the Red Dot Design Award.

We have acquired ten globally-accepted safety certifications, including Certificate of FDA Registration, making our product one of the safest hair removal devices worldwide.

Why Are We Different?

We are the first business to consolidate hair removal and skin care. In fact, VenusPro was so innovative a beauty product, a new sub-category of beauty products was created just for it: "beauty tech".

Our History